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Thursday, December 26, 2013
Free Download - Mitsubishi Roadside Assistance App
Now you can drive with added peace of mind. If you ever experience a
flat tire, a vehicle lock-out, an empty fuel tank, or require a tow due
to a mechanical failure, Mitsubishi's free Road Assist iPhone app will
put you directly in touch with a professional trained to dispatch
reliable roadside assistance to you, 24/7/365. Thanks to GPS-enabled
technology, you won't even need to know your vehicle's location. Plus,
this easy-to-use app will provide you with the service provider's E.T.A.
as well as ongoing updates. It even lets you input critical data about
your Mitsubishi - such as the VIN - for more efficient service. And for
added safety, the app includes an emergency response button for use in
urgent situations. Download Mitsubishi's free Road Assist iPhone app
today - and drive anywhere with added confidence.
2014 Outlander and Outlander Sport Earns Coveted Insurance Institute for Highway Safety 2014 Top Safety Pick Plus Award
Due to more stringent testing criteria for the IIHS "Top Safety Pick+" and "Top Safety Pick" awards, only 39 vehicle models earned either award in 2014 – a drastic reduction when compared to the 130 vehicle models that earned IIHS award recognition in 2013.
The redesigned 2014 Mitsubishi Outlander was one of only 22 vehicles to earn the IIHS "Top Safety Pick+" accolade for 2014.
In order for a vehicle to become an IIHS "Top Safety Pick+" for 2014,
a test subject must not only display exemplary performance in the
various stringent crash testing criteria, but it must now "have systems
that can prevent or mitigate front-to-rear crashes," according to the
IIHS.The 2014 Mitsubishi Outlander's exceptional IIHS "Top Safety Pick+" rating can be attributed to the superlative engineering of its rigid, high-tensile steel body/chassis along with the availability of numerous advanced features including a radar-based Forward Collision Mitigation (FCM) accident/impact reduction technology. In its evaluation of the 2014 Mitsubishi Outlander's Forward Collision Mitigation (FCM) – a system that includes both audio and visual warnings to the driver as well as initiates automatic braking if necessary – the IIHS awarded the system an "advanced" rating (grades are "superior," "advanced" or "basic"). Other available next-generation safety technology features include a camera-based Lane Departure Warning (LDW) and radar-based Adaptive Cruise Control (ACC).
With a starting MSRP of only $22,995, the 2014 Mitsubishi Outlander is one of the lowest-priced vehicles in the segment available with such advanced safety technologies.
For 2014, the IIHS raised the qualifying standard for the "Top Safety Pick" rating achieved by the 2014 Mitsubishi Outlander Sport as its vehicle evaluation now includes the small overlap crash test. According to the agency, the small overlap crash test "replicates what happens when the front corner of a vehicle strikes another vehicle or object like a tree or utility pole."
"We've made it more difficult for manufacturers this year," said IIHS President Adrian Lund. "Following a gradual phase-in, the small overlap crash is now part of our basic battery of tests, and good or acceptable performance should be part of every vehicle's safety credentials. We also felt it was time to offer extra recognition to manufacturers that are offering a proven crash test avoidance technology."
"Having our all-new 2014 Mitsubishi Outlander named a 'Top Safety Pick+' and our 2014 Mitsubishi Outlander Sport becoming the exclusive 'Top Safety Pick'-rated vehicle in the Small SUV category is a testament to the precision design and engineering that we strive to instill in every one of our vehicles," said Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc.
A key safety technology that helped the 2014 Outlander Sport (starting MSRP of only $19,470) attain the distinguished IIHS "Top Safety Pick" safety rating is Mitsubishi Motors' patented Reinforced Impact Safety Evolution (RISE). Engineered into every Mitsubishi Motors vehicle, RISE is Mitsubishi Motors' safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy away from the cabin.
Wednesday, December 4, 2013
Mitsubishi plans to cut i-MiEV price by 20%
Mitsubishi
sold just 12 i-MiEVs in the United States last month, with year-to-date
sales of the car totaling 1,018 units through November. The 2014 model year i-MiEV will start at $23,845 including shipping when it goes on sale next spring, representing a $6,130 reduction from the starting price of the 2012 model that preceded it. After a $7,500 federal tax credit afforded to electric car buyers, the i-MiEV will start at $16,345.
Mitsubishi also added more standard equipment to the pint-sized i-MiEV for the 2014 model year, including aluminum wheels, a quick-charging port, rear-door speakers, heated front seats, heated side view mirrors and a leather-covered steering wheel and shift knob.
The move follows similar EV-price cuts made earlier this year by Nissan, General Motors and Ford. A Mitsubishi spokesman said that the i-MiEV's starting price of less than $17,000 after tax credits would make it more competitive with not only other electric cars, but gas-powered subcompacts as well.
"The EV and the general subcompact landscape has changed with various models being introduced, including the Mirage, and after evaluating the market condition we've decided to position the i-MiEV pricing competitively within the subcompact segment" the spokesman said in an e-mail. Mitsubishi's Mirage small car went on sale this fall with a base price of $13,790, including shipping.
EV price battle
Already a slow-seller, the i-MiEV's prospects in the U.S. market were all but gutted in January when Nissan cut the price of its Leaf EV by $6,400. The reduction brought the Leaf -- a larger, more comfortable car with a bigger battery and more driving range than the i-MiEV -- down to $29,650, compared to the Mitsubishi's $29,975 sticker.
Nissan lowered the Leaf's price for the 2013 model year. But with plenty of 2012 model year i-MiEV's still in inventory at the beginning of 2013, Mitsubishi bypassed the 2013 model year for the i-MiEV and continued to sell-down 2012 models.
Mitsubishi responded by temporarily offering dealer cash incentives of up to $10,000 per unit and low-payment leases earlier this year to boost i-MiEV sales. The spiffs helped, as i-MiEV sales in the first quarter hit 625 units, more than four times the number of i-MiEVs sold in the same period a year earlier. But monthly i-MiEV sales plummeted soon after, with monthly sales exceeding 100 units only once since March. Mitsubishi sold just 12 i-MiEVs last month, with year-to-date sales of the car totaling 1,018 units through November.
Meanwhile, competitors have been busy whacking EV price tags to lure more customers to their own high-priced alternative vehicles. Nissan moved first with its $6,400 price cut, while Chevrolet lowered the sticker price of its Volt plug-in hybrid by $5,000 in August. Ford then cut $4,000 from the Focus Electric's price in September, while Chevrolet and Fiat began offering cheap leases on the Spark EV and 500e this summer.
Lower prices helped Leaf sales more than double this year to 20,081 units through November, compared to 8,330 units in the same period last year.
Mitsubishi declined to provide a sales target for the i-MiEV.
"We would like to sell as many i-MiEVs as we can and hope this reduction in pricing will attract more EV buyers towards our brand." said Mitsubishi's spokesman
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