Thursday, December 26, 2013

Free Download - Mitsubishi Roadside Assistance App

Now you can drive with added peace of mind. If you ever experience a flat tire, a vehicle lock-out, an empty fuel tank, or require a tow due to a mechanical failure, Mitsubishi's free Road Assist iPhone app will put you directly in touch with a professional trained to dispatch reliable roadside assistance to you, 24/7/365. Thanks to GPS-enabled technology, you won't even need to know your vehicle's location. Plus, this easy-to-use app will provide you with the service provider's E.T.A. as well as ongoing updates. It even lets you input critical data about your Mitsubishi - such as the VIN - for more efficient service. And for added safety, the app includes an emergency response button for use in urgent situations. Download Mitsubishi's free Road Assist iPhone app today - and drive anywhere with added confidence.
                 
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                for I-phone Download                                              for Android Download
                                       

2014 Outlander and Outlander Sport Earns Coveted Insurance Institute for Highway Safety 2014 Top Safety Pick Plus Award

Mitsubishi Motors North America, Inc. has seen its all-new 7-passenger 2014 Mitsubishi Outlander named an Insurance Institute for Highway Safety "Top Safety Pick+" – the highest safety achievement designated by the non-profit vehicle research and crash test ratings agency – and its 5-passenger 2014 Mitsubishi Outlander Sport designated the only IIHS "Top Safety Pick" model in the Small SUV category. With these accolades, Mitsubishi Motors offers automotive consumers the safest crossover model lineup available in America today.
Due to more stringent testing criteria for the IIHS "Top Safety Pick+" and "Top Safety Pick" awards, only 39 vehicle models earned either award in 2014 – a drastic reduction when compared to the 130 vehicle models that earned IIHS award recognition in 2013.


The redesigned 2014 Mitsubishi Outlander was one of only 22 vehicles to earn the IIHS "Top Safety Pick+" accolade for 2014.


In order for a vehicle to become an IIHS "Top Safety Pick+" for 2014, a test subject must not only display exemplary performance in the various stringent crash testing criteria, but it must now "have systems that can prevent or mitigate front-to-rear crashes," according to the IIHS.
The 2014 Mitsubishi Outlander's exceptional IIHS "Top Safety Pick+" rating can be attributed to the superlative engineering of its rigid, high-tensile steel body/chassis along with the availability of numerous advanced features including a radar-based Forward Collision Mitigation (FCM) accident/impact reduction technology. In its evaluation of the 2014 Mitsubishi Outlander's Forward Collision Mitigation (FCM) – a system that includes both audio and visual warnings to the driver as well as initiates automatic braking if necessary – the IIHS awarded the system an "advanced" rating (grades are "superior," "advanced" or "basic"). Other available next-generation safety technology features include a camera-based Lane Departure Warning (LDW) and radar-based Adaptive Cruise Control (ACC).


With a starting MSRP of only $22,995, the 2014 Mitsubishi Outlander is one of the lowest-priced vehicles in the segment available with such advanced safety technologies.


For 2014, the IIHS raised the qualifying standard for the "Top Safety Pick" rating achieved by the 2014 Mitsubishi Outlander Sport as its vehicle evaluation now includes the small overlap crash test. According to the agency, the small overlap crash test "replicates what happens when the front corner of a vehicle strikes another vehicle or object like a tree or utility pole."


"We've made it more difficult for manufacturers this year," said IIHS President Adrian Lund. "Following a gradual phase-in, the small overlap crash is now part of our basic battery of tests, and good or acceptable performance should be part of every vehicle's safety credentials. We also felt it was time to offer extra recognition to manufacturers that are offering a proven crash test avoidance technology."


"Having our all-new 2014 Mitsubishi Outlander named a 'Top Safety Pick+' and our 2014 Mitsubishi Outlander Sport becoming the exclusive 'Top Safety Pick'-rated vehicle in the Small SUV category is a testament to the precision design and engineering that we strive to instill in every one of our vehicles," said Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc.


A key safety technology that helped the 2014 Outlander Sport (starting MSRP of only $19,470) attain the distinguished IIHS "Top Safety Pick" safety rating is Mitsubishi Motors' patented Reinforced Impact Safety Evolution (RISE). Engineered into every Mitsubishi Motors vehicle, RISE is Mitsubishi Motors' safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy away from the cabin.

Wednesday, December 4, 2013

Mitsubishi plans to cut i-MiEV price by 20%


Mitsubishi sold just 12 i-MiEVs in the United States last month, with year-to-date sales of the car totaling 1,018 units through November.

Following big price cuts by other automakers to stoke demand for electric cars, Mitsubishi said it will reduce the sticker price of its slow-selling i-MiEV electric car by 20 percent for its upcoming model year.

The 2014 model year i-MiEV will start at $23,845 including shipping when it goes on sale next spring, representing a $6,130 reduction from the starting price of the 2012 model that preceded it. After a $7,500 federal tax credit afforded to electric car buyers, the i-MiEV will start at $16,345.
Mitsubishi also added more standard equipment to the pint-sized i-MiEV for the 2014 model year, including aluminum wheels, a quick-charging port, rear-door speakers, heated front seats, heated side view mirrors and a leather-covered steering wheel and shift knob.

The move follows similar EV-price cuts made earlier this year by Nissan, General Motors and Ford. A Mitsubishi spokesman said that the i-MiEV's starting price of less than $17,000 after tax credits would make it more competitive with not only other electric cars, but gas-powered subcompacts as well.
"The EV and the general subcompact landscape has changed with various models being introduced, including the Mirage, and after evaluating the market condition we've decided to position the i-MiEV pricing competitively within the subcompact segment" the spokesman said in an e-mail. Mitsubishi's Mirage small car went on sale this fall with a base price of $13,790, including shipping.




EV price battle

Already a slow-seller, the i-MiEV's prospects in the U.S. market were all but gutted in January when Nissan cut the price of its Leaf EV by $6,400. The reduction brought the Leaf -- a larger, more comfortable car with a bigger battery and more driving range than the i-MiEV -- down to $29,650, compared to the Mitsubishi's $29,975 sticker.

Nissan lowered the Leaf's price for the 2013 model year. But with plenty of 2012 model year i-MiEV's still in inventory at the beginning of 2013, Mitsubishi bypassed the 2013 model year for the i-MiEV and continued to sell-down 2012 models.

Mitsubishi responded by temporarily offering dealer cash incentives of up to $10,000 per unit and low-payment leases earlier this year to boost i-MiEV sales. The spiffs helped, as i-MiEV sales in the first quarter hit 625 units, more than four times the number of i-MiEVs sold in the same period a year earlier. But monthly i-MiEV sales plummeted soon after, with monthly sales exceeding 100 units only once since March. Mitsubishi sold just 12 i-MiEVs last month, with year-to-date sales of the car totaling 1,018 units through November.

Meanwhile, competitors have been busy whacking EV price tags to lure more customers to their own high-priced alternative vehicles. Nissan moved first with its $6,400 price cut, while Chevrolet lowered the sticker price of its Volt plug-in hybrid by $5,000 in August. Ford then cut $4,000 from the Focus Electric's price in September, while Chevrolet and Fiat began offering cheap leases on the Spark EV and 500e this summer.

Lower prices helped Leaf sales more than double this year to 20,081 units through November, compared to 8,330 units in the same period last year.
Mitsubishi declined to provide a sales target for the i-MiEV.

"We would like to sell as many i-MiEVs as we can and hope this reduction in pricing will attract more EV buyers towards our brand." said Mitsubishi's spokesman

Thursday, November 21, 2013

All-New 2014 Mitsubishi Mirage Named “Best Sub-Compact Car 2014” by the Hispanic Motor Press Awards




Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that its all-new 2014 Mitsubishi Mirage 5-door – the most fuel-efficient gasoline-powered non-hybrid vehicle in America with an EPA-rated fuel economy of 40 mpg combined city and highway driving (44 mpg highway) – has been awarded “Best Sub-Compact Car 2014” by the Hispanic Motor Press Awards.
"The return of the Mirage to North America is not only important for Mitsubishi Motors but for the Hispanic consumer as well,” said Ricardo Rodriguez-Long, Jury Director for the Hispanic Motor Press Awards. “Here’s a five-door vehicle that offers proven mechanical components and a great warranty in a very compact size with almost 45 mpg. It’s a car for those that need reliable and economical transportation. We believe this car fits with the needs and budgets of today's Hispanic youth.”
Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc. (MMNA). will be accepting the award at the Mitsubishi Motors display in the West Hall at the Los Angeles Auto Show at 2:05 pm on Wednesday, November 20.  
“We are honored to have our all-new 2014 Mirage named as the ‘Best Sub-Compact Car’ by the Hispanic Motor Press Awards,” said Mr. Yokozawa. “With its low price, exemplary fuel economy, surprisingly ample cargo volume, comprehensive safety features, and available upscale amenities, the new Mirage is an excellent all-around value for automotive consumers.”
The Hispanic Motor Press Awards judging committee is made up of a panel of ten distinguished Hispanic-centered automotive journalists working in automotive-focused print, television, internet and radio media.
Beginning with virtually every new 2014 model production vehicle, the judging committee worked for six months to narrow the field down to the top 25 contenders, then to a final ten vehicles that “represent the best option for the Hispanic family in each automotive segment.” The judging committee grades vehicles on a variety of important automotive-specific criteria including design, safety, value, environmental requirements, driver satisfaction, comfort, performance and handling.
“The winners excel with a high degree of engineering and quality standard. Their safety features offer superior protection for all of the occupants,” according to the Hispanic Motor Press Awards. “All these cars incorporate the latest in infotainment and mobile connectivity. Additionally, they all have high efficiency engines that yield great fuel economy. Their pricing and projected residual values offer great value within their respective segments.”
With a starting MSRP of only $12,995, the all-new 2014 Mirage delivers outstanding fuel efficiency at an EPA-rated 40 mpg combined/37 mpg city/44 mpg highway on models equipped with the continuously-variable transmission (CVT).
Every 2014 Mirage model includes automatic climate control; Electric Power Steering (EPS); power windows; remote keyless entry with panic feature; 7 air bags (including a driver’s side knee air bag); Active Stability Control (ASC) with Traction Control Logic (TCL); and an ECO indicator light that illuminates to inform the drive when they are driving at optimal fuel efficiency.
Available upscale features include Bluetooth® hands-free phone system; 7-in. touchscreen navigation system with rear view backup camera; one-touch engine start/stop switch, among many other welcome convenience features and technologies.
What’s more, the new Mirage is available in 8 vibrant colors including Kiwi Green, Plasma Purple, Sapphire Blue and Infrared.
For more information about the all-new 2014 Mitsubishi Mirage, please visit sportmitsubishi.com

Thursday, November 7, 2013

Mitsubishi Motors Lineup at the 2013 Tokyo Motor Show



Tokyo, Japan, November 1, 2013 – Mitsubishi Motors Corporation (MMC) will unveil three world premiere concept cars at the 43rd Tokyo Motor Show 2013 on November 20. Incorporating a new design that symbolizes the functionality and reassuring safety inherent to SUVs, the three concepts take as their theme MMC’s @earth TECHNOLOGY*1 and point to the direction MMC’s development and manufacturing will take in the near future. 

 The MITSUBISHI Concept GC–PHEV is a next-generation full-size SUV with full-time 4WD. It is based on a front engine, rear-wheel drive layout plug-in hybrid EV (PHEV) system comprising a 3.0-liter V6 supercharged MIVEC engine mated to an eight-speed automatic transmission, with a high-output motor and a high-capacity battery to deliver all-terrain performance truly worthy of an all-round SUV. 

The MITSUBISHI Concept XR-PHEV is a next-generation compact SUV developed to take driving pleasure to new levels. The MITSUBISHI Concept XR-PHEV uses a front engine, front-wheel drive layout PHEV system that is configured with a downsized 1.1-liter direct-injection turbocharged MIVEC engine and a lightweight, compact and high-efficiency motor with a high-capacity battery.
These two concepts feature PHEV systems optimally tailored to different market and segment requirements

The MITSUBISHI Concept AR is a next-generation compact MPV which combines SUV maneuverability with MPV roominess. It uses a lightweight mild hybrid system which includes a downsized 1.1-liter direct-injection turbocharged MIVEC engine.

All three concepts feature MMC’s latest “e-Assist”*2 active safety technologies and the advanced “connected car” technology that utilizes next-generation information systems. These functions include a danger detection system which activates the corresponding safety functions and a failure/malfunction early-detection system which urges the driver to seek repairs or other maintenance when necessary.
Including the three concept models, MMC will be displaying a total of 17 models (13 on press days) at its booth at the 43rd Tokyo Motor Show 2013. Joining the concepts will be the new eK Space “super height wagon” minicar due for launch in Japan at the beginning of next year, motorsport vehicles and some current production models.
For more information on the three Mitsubishi Motors concept cars that will premiere at the 2013 Tokyo Motor Show, please log on to the Mitsubishi Motors 2013 Tokyo Motor Show website.
*1: @earth TECHNOLOGY embraces a collection of advanced next-generation technologies embodying the principles of environmental responsibility, driving pleasure and toughness and safety. 
*2: A collection of active safety technologies including ACC (Adaptive Cruise Control), FCM (Forward Collision Management), LDW (Lane Departure Warning). “e-Assist” name used in Japan only.

Thursday, October 24, 2013

Explaination of Mitsubishi AWC Technology


UNDERSTANDING ALL-WHEEL CONTROL (AWC)
The most affordable vehicle in the Mitsubishi line-up with AWC is the RVR. The AWC system employed by the RVR is similar to the system used in the All-Wheel-Control (AWC) Outlander ES & LS. It uses an electronically controlled series of clutches to direct torque from the front axle to the rear axle when slip is detected.

AWC as used in these applications has three settings:
2WD – for economical driving on normal dry roads and freeways.
4WD AUTO – for enhanced traction, high speed stability and predictable handling.
4WD LOCK – for driving in slippery conditions such as on snow-covered roads or sand when slip is anticipated and maximum traction is required.

Competitive Note: 4WD Auto is comparable to the full-time AWD system utilized in Subaru’s vehicle line-up.

UNDERSTANDING SUPER ALL-WhEEL CONTROL (S-AWC)
Super All-Wheel Control builds on the Mitsubishi Motors AWC technology with the addition of torque vectoring capabilities.

Q.What is torque vectoring?
A.Torque vectoring is the ability to send the torque from left to right.This is done to manage under-steer or over-steer – without applying the brakes (as done with stability control). It is just one more way that our vehicles have been developed to deliver a superior driving experience.

The Outlander XLS features S-AWC with torque vectoring capabilities at the front axle. The Active Front Differential (AFD) manages the left/right torque split, directing torque to the outside front wheel when under-steer is detected. This reduces under-steer and enhances the dynamic handling capabilities of the Outlander.

As with conventional AWD systems the front to rear torque split is managed by the electronic coupling in the rear differential. The benefits are:

-Improved cornering performance
-Improved stability
-Enhanced road performance
AWC explaination diagram

The Outlander XLS delivers exceptional capabilities as the result of one of the most sophisticated all-wheel drive systems in the segment.

Thursday, October 17, 2013

The First 2014 Mitsubishi Mirage on our Lot!

 This just in..... 
The first 2014 Mitsubishi Mirage hits our lot today! You have a chance to be one of the first people in America to take one home!



Wheelbase: 96.5 in.
Length: 148.8 in.
Height: 59.1 in.
Width: 65.6 in.
Engine: 1.2-liter DOHC MIVEC 3-cylinder engine
Horsepower: 74 bhp @ 6000 rpm
Torque: 74 lb.-ft. @ 4000 rpm
Transmission: 5-speed manual or continuously-variable transmission (CVT)
Fuel Economy: CVT – 37 mpg city/44 mpg highway (40 mpg combined)
5-speed manual – 34 mpg city/42 mpg highway (37 mpg combined)

Tuesday, October 15, 2013

2014 Mitsubishi Outlander wins Top Safety Pick+ Award

The Mitsubishi Outlander officially is a safe vehicle, earning a good rating in all of the Insurance Institute for Highway Safety crash test categories - good enough for the agency to give it the Top Safety Pick+ award. The small sport utility vehicle's little sibling, the Outlander Sport, received the Top Safety Pick award earlier this year.

According to the IIHS, to earn the Top Safety Pick+ rating vehicles must be rated good in at least four out of the five crash tests (including the difficult small overlap front test) and earn no less than acceptable in the rear crash test. The Top Safety Pick rating requires that vehicles be rated good in the moderate overlap front, side, rollover and rear tests, but there's no minimum rating on the small overlap front crash test.

Mitsubishi designed the Outlander to have greater roof strength (the roof now can support up to five times the SUV's weight) and to withstand the moderate overlap front crash test and the recently introduced small overlap front crash test, both of which evaluate the ability of vehicles to protect their occupants in crashes that bypass the traditional front crumple zone. Crumple zones are designed into vehicles to allow them to deform in a way that protects passengers in the event of a crash. The Outlander was one of two small SUVs to earn a good rating in the small overlap test, the other being the 2014 Subaru Forester. The Subaru earned a Top Safety Pick+ rating.

Despite earning a good rating in the small overlap front crash test, the damage it does to the Outlander still sends chills down our spines. Watch the video below to see the Mitsubishi endure the newest IIHS crash test.

Monday, October 14, 2013

2014 Mitsubishi Mirage to carry $12,995 price tag*

  
Sneak Peek of the new 
2014 Mitsubishi Mirage
 

 2104, mirage, sport mitsubishi, don mealey sport mitsubishi, mitusbishi mirageIf you've only got about twelve grand to spend on a car and you want something new, you've got options, but not many: You can get a Nissan Versa sedan for $11,900, a base Chevy Spark hatchback for $12,170, or – as Mitsubishi has just announced – a 2014 Mirage for $12,995.






2104, mirage, sport mitsubishi, don mealey sport mitsubishi, mitusbishi mirageNot only does that make it one of the cheapest new cars you can buy, but Mitsubishi also claims it's "the most fuel-efficient gasoline-powered non-hybrid vehicle in America," carrying an EPA highway fuel economy rating of 44 miles per gallon. But then that rating is for the CVT model, which will cost you an extra grand over the base five-speed manual version. The bog-standard DE model comes with features including automatic climate control, key-less entry and seven airbags, but for another $1,200 (with either transmission) you can upgrade to ES trim with a whole mess of other features.