Mitsubishi Motors North America,
Inc. (MMNA) is proud to announce that its all-new 2014 Mitsubishi Mirage 5-door
– the most fuel-efficient gasoline-powered non-hybrid vehicle in America with
an EPA-rated fuel economy of 40 mpg combined city and highway driving (44 mpg
highway) – has been awarded “Best Sub-Compact Car 2014” by the Hispanic Motor
Press Awards.
"The return of the Mirage to
North America is not only important for Mitsubishi Motors but for the Hispanic
consumer as well,” said Ricardo Rodriguez-Long, Jury Director for the Hispanic
Motor Press Awards. “Here’s a five-door vehicle that offers proven mechanical
components and a great warranty in a very compact size with almost 45 mpg. It’s
a car for those that need reliable and economical transportation. We believe
this car fits with the needs and budgets of today's Hispanic youth.”
Yoichi Yokozawa, President and CEO
of Mitsubishi Motors North America, Inc. (MMNA). will be accepting the award at
the Mitsubishi Motors display in the West Hall at the Los Angeles Auto Show at
2:05 pm on Wednesday, November 20.
“We are honored to have our all-new
2014 Mirage named as the ‘Best Sub-Compact Car’ by the Hispanic Motor Press Awards,”
said Mr. Yokozawa. “With its low price, exemplary fuel economy, surprisingly
ample cargo volume, comprehensive safety features, and available upscale
amenities, the new Mirage is an excellent all-around value for automotive
consumers.”
The Hispanic Motor Press Awards
judging committee is made up of a panel of ten distinguished Hispanic-centered
automotive journalists working in automotive-focused print, television,
internet and radio media.
Beginning with virtually every new
2014 model production vehicle, the judging committee worked for six months to
narrow the field down to the top 25 contenders, then to a final ten vehicles
that “represent the best option for the Hispanic family in each automotive
segment.” The judging committee grades vehicles on a variety of important
automotive-specific criteria including design, safety, value, environmental
requirements, driver satisfaction, comfort, performance and handling.
“The winners excel with a high
degree of engineering and quality standard. Their safety features offer
superior protection for all of the occupants,” according to the Hispanic Motor
Press Awards. “All these cars incorporate the latest in infotainment and mobile
connectivity. Additionally, they all have high efficiency engines that yield
great fuel economy. Their pricing and projected residual values offer great
value within their respective segments.”
With a starting MSRP of only
$12,995, the all-new 2014 Mirage delivers outstanding fuel efficiency at an
EPA-rated 40 mpg combined/37 mpg city/44 mpg highway on models equipped with
the continuously-variable transmission (CVT).
Every 2014 Mirage model includes
automatic climate control; Electric Power Steering (EPS); power windows; remote
keyless entry with panic feature; 7 air bags (including a driver’s side knee
air bag); Active Stability Control (ASC) with Traction Control Logic (TCL); and
an ECO indicator light that illuminates to inform the drive when they are
driving at optimal fuel efficiency.
Available upscale features include
Bluetooth® hands-free phone system; 7-in. touchscreen navigation system with
rear view backup camera; one-touch engine start/stop switch, among many other
welcome convenience features and technologies.
What’s more, the new Mirage is
available in 8 vibrant colors including Kiwi Green, Plasma Purple, Sapphire
Blue and Infrared.
For more information about the all-new 2014 Mitsubishi
Mirage, please visit sportmitsubishi.com
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