All-New 2014 Mitsubishi Mirage Named “Best Sub-Compact Car 2014” by the Hispanic Motor Press Awards

Mitsubishi Motors North America, Inc. (MMNA) is proud to announce that its all-new 2014 Mitsubishi Mirage 5-door – the most fuel-efficient gasoline-powered non-hybrid vehicle in America with an EPA-rated fuel economy of 40 mpg combined city and highway driving (44 mpg highway) – has been awarded “Best Sub-Compact Car 2014” by the Hispanic Motor Press Awards.

"The return of the Mirage to North America is not only important for Mitsubishi Motors but for the Hispanic consumer as well,” said Ricardo Rodriguez-Long, Jury Director for the Hispanic Motor Press Awards. “Here’s a five-door vehicle that offers proven mechanical components and a great warranty in a very compact size with almost 45 mpg. It’s a car for those that need reliable and economical transportation. We believe this car fits with the needs and budgets of today's Hispanic youth.”

Yoichi Yokozawa, President and CEO of Mitsubishi Motors North America, Inc. (MMNA). will be accepting the award at the Mitsubishi Motors display in the West Hall at the Los Angeles Auto Show at 2:05 pm on Wednesday, November 20.  

“We are honored to have our all-new 2014 Mirage named as the ‘Best Sub-Compact Car’ by the Hispanic Motor Press Awards,” said Mr. Yokozawa. “With its low price, exemplary fuel economy, surprisingly ample cargo volume, comprehensive safety features, and available upscale amenities, the new Mirage is an excellent all-around value for automotive consumers.”

The Hispanic Motor Press Awards judging committee is made up of a panel of ten distinguished Hispanic-centered automotive journalists working in automotive-focused print, television, internet and radio media.

Beginning with virtually every new 2014 model production vehicle, the judging committee worked for six months to narrow the field down to the top 25 contenders, then to a final ten vehicles that “represent the best option for the Hispanic family in each automotive segment.” The judging committee grades vehicles on a variety of important automotive-specific criteria including design, safety, value, environmental requirements, driver satisfaction, comfort, performance and handling.

“The winners excel with a high degree of engineering and quality standard. Their safety features offer superior protection for all of the occupants,” according to the Hispanic Motor Press Awards. “All these cars incorporate the latest in infotainment and mobile connectivity. Additionally, they all have high efficiency engines that yield great fuel economy. Their pricing and projected residual values offer great value within their respective segments.”

With a starting MSRP of only $12,995, the all-new 2014 Mirage delivers outstanding fuel efficiency at an EPA-rated 40 mpg combined/37 mpg city/44 mpg highway on models equipped with the continuously-variable transmission (CVT).

Every 2014 Mirage model includes automatic climate control; Electric Power Steering (EPS); power windows; remote keyless entry with panic feature; 7 air bags (including a driver’s side knee air bag); Active Stability Control (ASC) with Traction Control Logic (TCL); and an ECO indicator light that illuminates to inform the drive when they are driving at optimal fuel efficiency.

Available upscale features include Bluetooth® hands-free phone system; 7-in. touchscreen navigation system with rear view backup camera; one-touch engine start/stop switch, among many other welcome convenience features and technologies.

What’s more, the new Mirage is available in 8 vibrant colors including Kiwi Green, Plasma Purple, Sapphire Blue and Infrared.

For more information about the all-new 2014 Mitsubishi Mirage, please visit sportmitsubishi.com

Mitsubishi Motors Lineup at the 2013 Tokyo Motor Show

Tokyo, Japan, November 1, 2013 – Mitsubishi Motors Corporation (MMC) will unveil three world premiere concept cars at the 43rd Tokyo Motor Show 2013 on November 20. Incorporating a new design that symbolizes the functionality and reassuring safety inherent to SUVs, the three concepts take as their theme MMC’s @earth TECHNOLOGY^*1 and point to the direction MMC’s development and manufacturing will take in the near future. 

 The MITSUBISHI Concept GC–PHEV is a next-generation full-size SUV with full-time 4WD. It is based on a front engine, rear-wheel drive layout plug-in hybrid EV (PHEV) system comprising a 3.0-liter V6 supercharged MIVEC engine mated to an eight-speed automatic transmission, with a high-output motor and a high-capacity battery to deliver all-terrain performance truly worthy of an all-round SUV. 

The MITSUBISHI Concept XR-PHEV is a next-generation compact SUV developed to take driving pleasure to new levels. The MITSUBISHI Concept XR-PHEV uses a front engine, front-wheel drive layout PHEV system that is configured with a downsized 1.1-liter direct-injection turbocharged MIVEC engine and a lightweight, compact and high-efficiency motor with a high-capacity battery.

These two concepts feature PHEV systems optimally tailored to different market and segment requirements

The MITSUBISHI Concept AR is a next-generation compact MPV which combines SUV maneuverability with MPV roominess. It uses a lightweight mild hybrid system which includes a downsized 1.1-liter direct-injection turbocharged MIVEC engine.

All three concepts feature MMC’s latest “e-Assist”*² active safety technologies and the advanced “connected car” technology that utilizes next-generation information systems. These functions include a danger detection system which activates the corresponding safety functions and a failure/malfunction early-detection system which urges the driver to seek repairs or other maintenance when necessary.

Including the three concept models, MMC will be displaying a total of 17 models (13 on press days) at its booth at the 43rd Tokyo Motor Show 2013. Joining the concepts will be the new eK Space “super height wagon” minicar due for launch in Japan at the beginning of next year, motorsport vehicles and some current production models.

For more information on the three Mitsubishi Motors concept cars that will premiere at the 2013 Tokyo Motor Show, please log on to the Mitsubishi Motors 2013 Tokyo Motor Show website.

*1: @earth TECHNOLOGY embraces a collection of advanced next-generation technologies embodying the principles of environmental responsibility, driving pleasure and toughness and safety. 

*2: A collection of active safety technologies including ACC (Adaptive Cruise Control), FCM (Forward Collision Management), LDW (Lane Departure Warning). “e-Assist” name used in Japan only.